Approach: Segment market into high-growth and low-growth areas. Diagnose where the client wins or loses share relative to competitors.

Considerations: Balance growth ambitions with realistic cost constraints. Mature markets require efficiency and differentiation, not just volume.

Key Points: Explore innovation in packaging/distribution, pricing repositioning, or target underserved cohorts. Tie to measurable share target and roadmap.

Approach: Define the challenge upfront. Set a clear True North metric. Rally the team around that shared goal, not the difficulty.

Considerations: Emphasize collaboration and rising to the occasion. Show how you removed blockers and celebrated progress.

Key Points: Include specific outcome (e.g., '15% faster delivery'). Highlight team trust, ownership, and accountability.

Approach: Break into market attractiveness (size, growth, margins), competitive dynamics (incumbents, pricing), and operational fit (supply chain, regulatory).

Considerations: Adapt framework to country's development level, regulatory environment, and client's risk appetite and capabilities.

Key Points: Quantify addressable market. Surface risks (partnerships, tariffs). Recommend phased go-to-market with success metrics aligned to ROI.